What is the trend of fashion in 2025?
Major fashion prediction agencies have provided answers. Institutions such as WGSN, Heurtech, and Pinterest Trends have predicted several major fashion trends for 2025 by analyzing runway shows, e-commerce data, and social media posts.
Wearing pajamas outside has become a trend
Sara Maggioni, the women’s clothing supervisor at WGSN, stated that elegant matching pajamas will no longer be just pajamas, but multifunctional clothing such as travel wear and beach sunshades. E-commerce data shows that pajamas are one of the strongest categories in vacation shopping. This is not because people stay in bed during vacations, but because pajamas are now seen as multifunctional and practical items, especially in the current era where luggage fees are becoming increasingly expensive, and the portability of pajamas has become a major advantage. Celebrities such as Sophie Turner and Joan Smalls have also taken the lead in trying out the fashion of wearing pajamas outside.
The charm of the bag decoration reappears
WGSN footwear and accessories director Jane Collins pointed out that the rise of bags reflects people’s pursuit of personalized expression and exclusive products. WGSN’s runway data shows that the 2025 Spring/Summer collection of accessories has increased by 5.6% year-on-year, with brands such as Stella McCartney, Fendi, and Versace launching related products. The fashion styles of celebrities such as Dua Lipa and Lily Allen have also provided inspiration for the trend of bag accessories.
Suede leather returns strongly
Artificial intelligence prediction agency Heurtech predicts that suede will become the most popular fabric in 2025 by analyzing over a million social media posts. Fashion analyst Frida Tordhag stated that suede leather will have a growth rate of 128% on Instagram by the end of 2024, indicating that it will continue to maintain its influence in 2025, especially in the spring, with the resurgence of bohemian style. The key elements of Bohemian style – lace, chiffon, and loose cut – will also return together.
Thin leg jeans make a comeback
WGSN senior denim strategist Susie Draffan stated that slim leg jeans will slowly make a comeback in 2025. Although brands such as Coach, Diesel, Off White, and Maison Margiela have already launched slim leg jeans, this is still in the early signal testing stage, and wide leg jeans still dominate. The return of slim leg jeans is also related to the revival of retro trends such as “Indie Sleaze” from the 2010s.
Cherry red shines brightly
Although Pantone has designated mocha mousse brown as the color of 2025, Pinterest Trends predicts that cherry red will be popular among millennials and Generation Z. The search volume for ‘cherry atmosphere’ has increased by 325% this year, while the search volume for ‘deep cherry red’ has increased by 235%. Celebrities such as Lily Collins and Tom Holland&Zendaya have also taken the lead in wearing cherry red clothing.
In summary, the fashion trends of 2025 will feature a combination of diversity and retro elements, with elements such as sleepwear, bag accessories, suede leather, and slim leg jeans receiving attention, while cherry red will become a highly anticipated popular color. The predictions of these trends provide reference for the fashion industry and consumers, and also indicate the future direction of fashion.